New or incoming CEO
An objective, data-driven read on how employees see the company’s competitive position.
Organizational Diagnostic
The Competitive Index™
A clear, data-driven read on where your organization stands across eight dimensions of competitive advantage.
Proven inside organizations including GE and Rockefeller Capital Management.
Why it's different
More than an engagement survey.
An engagement survey asks how people feel. The Competitive Index™ gives leaders real data on where the organization stands — across eight dimensions of competitive advantage. Engagement explains morale; the Competitive Index™ explains why a “happy” organization is slow to decide, weak at execution, or losing to faster competitors.
What it measures
Eight dimensions of competitive advantage
- 01Leadership
- 02Customer Excellence
- 03Decision Making
- 04Innovation
- 05Teamwork
- 06Talent & Culture
- 07Systems, Tools & Processes
- 08Action & Risk Mindset
Every one of the 32 questions maps to a driver of competitive advantage — and a clear next step.
Where leaders put it to work
One universal diagnostic, deployed where competitiveness is on the line.
Major transformation
Quantify progress across the organization as a major change takes hold.
PE value creation
An objective competitiveness signal for a new portfolio company, against industry benchmarks.
Targeted improvement
Pinpoint where an underperforming team or function should focus first.
Built in the field, not the lab
Designed by a practitioner. Proven where it counts.
Designed by a practitioner
Drawing on Jack Ryan’s 30-plus years advising CEOs, CHROs, and senior teams on how organizations execute, adapt, and win.
Proven in organizations
Used inside organizations including GE and Rockefeller Capital Management, where execution and competitiveness are non-negotiable.
Grounded in transparency
Results are shared quickly and transparently — with the right level of detail — so feedback turns into visible action.
Simple by design
Short enough that teams finish it — focused enough to point straight to action.
0questions
A single, universal survey — no branching paths or industry variants to manage.
~0minutes
Brief by design, so participation stays high and prioritization stays honest.
0dimensions
Every question maps to a driver of competitive advantage and a clear next step.
1
Deploy
The survey goes out to the team.
2
Benchmark
Scored against our dataset.
3
Facilitated debrief
A guided readout of results.
4
Action
Focus on the highest-need area.
Pricing & packages
Introductory pricing for organizations of up to 250 employees.
Core$10,000 / engagement
- Competitive Index™ survey deployment
- Proprietary facilitation guide
- Eight-dimension Diagnostic Report
- 60-minute launch & debrief sessions
Premier$20,000 / engagement
- Everything in Core, plus:
- Priority strengths & risks summary
- Two coaching sessions with a Senior Advisor
- On-site debrief
Custom pricing available for larger organizations and expanded advisory support. Contact us →
Who it’s for
Where leaders put the Competitive Index™ to work
Related thinking
From the Insights desk
SuccessionSuccession Planning: Why It Seems Easy but Is Hard to Do Well
Succession planning is the classic “important, but not urgent” work. It never feels pressing until the call comes that a key leader is leaving in days.
Read →LeadershipFour Grades Your Team Gives You Every Day, Whether You Ask Them or NotFour questions your team is already answering about you. Positive scores across all four are the essential legs to the stool of any successful institution.
Read →Questions leaders ask
About the Competitive Index™
How is the Competitive Index™ different from an employee engagement survey?
An engagement survey tells you how people feel. The Competitive Index™ tells you how the organization competes — across eight dimensions of competitive advantage, from leadership and decision-making to talent, systems, and risk mindset. Engagement explains morale; the CI explains why a “happy” organization can still be slow to decide, weak at execution, or losing to faster rivals. It is a leadership and competitiveness diagnostic, not a sentiment poll.
How long does it take, and how many questions?
It is intentionally short: 32 questions, five minutes or less. That brevity is a design choice — participation stays high and prioritization stays honest. There is a single, universal survey, so there are no branching paths or industry variants to manage. Most organizations move from launch to a facilitated debrief in a matter of weeks.
Who is it for?
It is built for moments where competitiveness is on the line: a new or incoming CEO who needs an objective read, a major transformation, a private-equity value-creation plan that needs a baseline against benchmarks, or a targeted improvement where an underperforming team or function needs to know where to focus first.
What do we get back?
An eight-dimension Diagnostic Report benchmarked against our dataset, a facilitated debrief that turns the data into a shared readout, and a clear focus on the highest-need area. The Premier package adds a priority strengths-and-risks summary, two coaching sessions with a Senior Advisor, and an on-site debrief.
How much does it cost?
Introductory pricing for organizations up to 250 employees is $10,000 (Core) or $20,000 (Premier) per engagement. Custom pricing is available for larger organizations and expanded advisory support. Request an introduction and we will be transparent about cost up front.
Ready to see exactly where you stand?
A facilitated read on your organization’s competitiveness — and a clear, prioritized path to act on it.
Request an Introduction →